So let’s look at how it works first. On Google maps I search for Switchbird, bring up our Google My Business listing. You’ll see that we have messaging enabled. So we have the “Message” call to action. By the way, this will be changing to a “Chat” call-to-action. We know from our meetings with the Google product team, that the chat CTA works very well: it drives a lot of clicks. You can imagine, then, that it’s not too far a leap to see that Google will not only be pushing chat and messaging as a way of driving clicks, leads and engagement on Google, and but ultimately ranking businesses for their performance, as well.

Anyway, let’s look at how GMB messaging works when connected to Switchbird. When we engage the automated agent, we get a little typing indicator and then an automatic response. In real-time, this conversation is coming into our Switchbird inbox. Just like any other conversation, it’s subject to the automated behaviors we’ve set up, and we can jump in live and interrupt the automation to engage one-on-one with the customer.

For Switchbird, we have setup an automated lead funnel that triggers the first time someone contacts us. We also serve our classic demo of Switchbird features which is the exact same demo we serve to leads via plain old SMS, but it’s enhanced to take advantage of snazzy Google messaging features, like clickable “chips” for suggested replies.

Our demo offers a bunch of different industry use cases of how you might use an automated messaging funnel for different types of businesses. In this video, I show the contractor example. You can imagine a contractor on the job during the day but not wanting to miss leads coming in by phone or Google. He uses automation to respond immediately to every new inquiry in either channel and do some basic lead qualification and nurture: “Are you looking to have work done on your home?” Yes. “All right. What kind of work are you looking to have done? We focus on full renovations, additions, and outdoor living areas.”

Having the customer choose a project type further qualifies them*and* allows our automation to nurture them along. If they choose “outdoor living area,” for example, we can show them some pictures of outdoor living areas we’ve done and tell them how we go about it.

Of course, Google messaging is great but we might ultimately want to move some of these conversations to a channel that we have more control over or is a little more durable–like text/SMS! So with Switchbird, you can do the kinds of nifty things we’re known for: like present the customer a “Ring me to get a text back” CTA right in the automated funnel to start a text conversation.

Now we’ve got this Google user connected to a phone number and on a new text thread with them, complete with all their details from our reverse phone lookup. Magic.

Finally, when ready, I or my staff can jump into the conversation and take it over from the automation. This feature brings a new element of transparency and personalization to the experience. I can also trigger conversion actions on demand: CTA buttons, send a CSAT (customer satisfaction) survey, request a payment, etc.

It may be early days, but Google is clearly building Business Messages with intention. My prediction? Google will use Business Messages adoption and performance on the channel (including CSAT surveys) to rank businesses. On-site SEO, other GMB tactics, and even customer reviews are manipulable and so rife with spam that messaging presents an (almost) incorruptible private view into a business’s performance. Expect such high value data to become a significant ranking factor and consider making it area of focus for your business in the future..

Or better yet, the present 😉

// SPECIAL NOTE //
There was debate during this week’s session as to whether the NitroPack WordPress plugin actually works or was just “spoofing” site speed testing systems like Google, Pingdom, GTMetrix, etc. After some additional research it appears that NitroPack is not spoofing these systems and does indeed help speed up WordPress-based websites. Here is NitroPack’s own response to this claim: https://wpjohnny.com/nitropack-cloud-caching-and-cdn-service-review/#comment-180880

Get our email updates – https://localmarketinginstitute.com
Attend our live Q &A sessions – https://localmarketinginstitute.com/qa
Join our Facebook group – https://localmarketinginstitute.com/group
Subscribe to our podcast – https://localmarketinginstitute.com/podcast

// THIS WEEK’S QUESTIONS //
– What is Clubhouse and how does it apply to local marketing?
– The latest on how Google is fighting spam in Google My Business
– Bing drops Yelp for business reviews and turns to other sources
– Google My Business adds customer messaging to desktop
– Update on Google My Business image problems with logos / cover images
– Should businesses use the same phone number for different locations?
– How to quickly improve your website speed
– What is the right image size for GMB posts?
– Can individual insurance agents have their own Google My Business listing?
– How do I quickly build inbound links for my website?
– Do press releases and “Google stacking” actually work?

// LINKS MENTIONED THIS WEEK //
https://blog.google/products/maps/google-maps-101-how-we-tackle-fake-and-fraudulent-contributed-content/
https://www.seroundtable.com/bing-local-drops-yelp-reviews-for-facebook-foursquare-30932.html
https://support.google.com/business/answer/3038177?hl=en#pract
https://nitropack.io/
https://ricketyroo.com/

Do you know how important it is to talk the language your customers talk? Yes, obviously. But what about the WAY they want to communicate before making a purchase? Have you considered that?

Back on day 8 of this 30-day series, we looked at the messaging app. Go here if you missed it. https://youtu.be/GCRKo9bTxnQ I know many of you have installed this app.

I hope you are enjoying the 30-day challenge and seeing some great changes in traffic! Let me know in the comments below how it’s going.

Today there are lots of ways to message and communicate your brand.
According to Google, Customers are keen on messaging rather than calling these days. There is a rise in non-call contacting, so online chat, texting, messaging, WhattsApping are now part of business communication.

Do you use an app and see a quick response as SEO?

//TIMESTAMPS
0:00 The key to communication with messaging apps
0:50 I need your Feedback
1:18 Google says messaging is important for shoppers
2:26 How the GMB app enables chat & quotes
3:22 Give online quotes via app
4:10 Customers want immediate information
4:42 Answer these questions
6:00 How it helps sales
6:30 Getgist useful chat tool https://getgist.com?_go=zane74
7:20 Try video conferencing
8:05 What you need to do

How does Google my business messaging work?
How it works. Once you turn on messaging, customers will find a “Message” button on your Business Profile and be able to message you at any time. Messages will appear in your Business Profile on Google. You’ll receive notifications for incoming messages.

Think this way, if I wanted to get a price on a computer website, I could write a request with a list of requirements. If I was to phone that through to 3 companies it would take so much longer than copy and paste to my 3 chosen company messaging. Of course, it would lead to a full discussion in time, but it’s easier for a customer to refine their enquiries using a copy and paste statement.

Look at your free GMB home page, it’s found on the left menu under websites when you log into your Google My Business control panel. Can you see around 6 ways of my messaging?

//LINKS
The Free website live chat software I use https://getgist.com?_go=zane74

Recently Google My Business introduced a messaging feature to its desktop dashboard, previously it was only available on a mobile app.

But before long, you will make a mistake in GMB. Tomorrow I will unravel 5 quick fixes for common mistakes

// THE 30 DAY CHALLENGE
DAY 1 – Intro To #Boostmybusiness https://youtu.be/Nv9-WdiwKcs
DAY 2 – Business Hours Guide https://youtu.be/7Qn21zAp79g
DAY 3 – Google My Business Categories https://youtu.be/d4NrijriGzo
DAY 4 – Google My Business Photos https://youtu.be/1Rlc0deqMEI
DAY 5 – Making Business Decisions https://youtu.be/SYy2QkwoAGg
DAY 6 – Google My Business Reviews https://youtu.be/hlDfMK3pl0c
DAY 7 – Google My Business Posts https://youtu.be/FbHAyv0dWoc
DAY 8 – Google My Business App https://youtu.be/GCRKo9bTxnQ
DAY 9 – Google My Business Q & A https://youtu.be/R3yxB4SoviQ
DAY 10 – Google My Business SEO https://youtu.be/cKAHRy6zpvU
DAY 11 – GMB Website Builder https://youtu.be/4GO9CqJ4rsA
DAY 12 – Keyword Research in GMB https://youtu.be/EGJpnD1MK1Q
DAY 13 – Strategies For Local SEO https://youtu.be/iO43Q6knMME
DAY 14 – How I Create GMB Posts https://youtu.be/85PaTW1POL8
DAY 15 – Google My Business Insights https://youtu.be/bFaiy-PYNGo
DAY 16 – Local SEO https://youtu.be/UZjrz2aEjrU
DAY 17 – GMB Offers x 2 https://youtu.be/nmuLIg_U9ng
DAY 18 – GMB Photos Best Practices https://youtu.be/eE6dmbjjzPY
DAY 19 – How To Manage USER ROLES In GMB https://youtu.be/D_lWk7SQ3WM
DAY 20 – GET More Google My Business REVIEWS https://youtu.be/UiJppphiBJk
DAY 21 – Google My Business OFFER POSTS https://youtu.be/JnEhKOKBbg8
DAY 22 – Hidden GMB ATTRIBUTES https://youtu.be/i33hYGgPW0U
DAY 23 – SOCIAL MEDIA For Google My Business https://youtu.be/IAWNzkrJAEA
DAY 24 – Google My Business MESSAGING https://youtu.be/dX1srB-KASI
DAY 25 – Google My Business Quality Issues https://youtu.be/MCnCB9k_o4o
DAY 26 – GMB KNOWLEDGE PANEL settings https://youtu.be/2Ebr-qeH_cQ
DAY 27 – GMB AUTHORITATIVE Backlinks https://youtu.be/jHG_lNoPW3Q
DAY 28 – Add EVENTS To GMB https://youtu.be/-fCdEhFzPAk
DAY 29 – Google My Business PRODUCTS https://youtu.be/TTMKI5mtrEY
DAY 30 – Small Business TIPS https://youtu.be/x56TuYCVBYk
——–
Disclaimer: The views and opinions expressed in my videos and website are those of the author and do not necessarily reflect the official policy or position of Google. Any content or direction provided is of personal opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.

#googlemybusiness #zanetdesign

In today’s video what I’d like to share with you is how you can turn on your Google business profile SMS notifications completely free. As of May 31st of 2022 you can now connect directly through SMS notifications when customers reach out to you so you can correspond with them in order to increase sales all completely free with Google Business profiles.

This video I wanted to point out that your Google business profile has the capability to turn on notifications completely free if you have any questions related to Google Business profiles or Google my business SEO please feel free to go ahead and ask below. #googlebusinessprofile
#googlebusinessprofilenotifications
0:00 How to Turn on Google Business Profile SMS Notification
1:00 How to Turn on Google My Business Profile SMS Notification
2:00 Google Business Profile Tips
3:00 Google My Business SEO tips

Chris Palmer Marketing SEO
30 W Broad St fl2
Tamaqua PA 18252
(570) 810-1080